Alisa Robertson ’94, MBA’03

Alisa is president and CEO of the Wisconsin Foundation and Alumni Association, a role she assumed on January 1, 2025. Previously she served as the organization’s president and chief advancement officer, with more than 20 years of experience in nonprofit leadership, fundraising, and stakeholder engagement. She joined WFAA as chief of staff in 2011 and became president in 2022. During her tenure, Alisa led the University of Wisconsin-Madison’s $4.2 billion All Ways Forward comprehensive campaign and has been instrumental in advancing key initiatives that elevate donor engagement and support for the university. Alisa works closely with campus leaders on principal gift development and oversees WFAA’s development, alumni engagement, marketing, advancement services, and human resources teams. She holds a bachelor’s degree in English and an MBA from the University of Wisconsin–Madison. Previously, Alisa served as associate dean for external relations at the Wisconsin School of Business, where she led marketing, alumni relations, and annual giving.