Marketing Director

Develops marketing strategies and delivers campaigns to engage our audience while driving response.

• Develops and implements brand strategies and determines channels, tools and content for organizational growth opportunities.
• Identifies high-impact strategic opportunities and develops effective campaigns that deliver advancement results.
• Understands and executes digital marketing strategies to drive campaign results.
• Leads individual marketing teams to execute against campaigns, programs and projects across an expanse of portfolio areas.
• Manages revenue, expense, operations and goals for their team.
• Delivers appropriate business rationale and analysis to support specific program/event/communication opportunities.
• Integrates strategies across multi-channeled approach and explores opportunities and ideas for cross-channel development.
• Reviews and advises on creative briefs and marketing materials when necessary.
• Delegates specific tasks and execution of various tactics to other team members.

Identifies relevant consumer insights to inform business decisions.

• Analyzes qualitative and quantitative customer data from multiple sources.
• Identifies and reports metrics regarding campaign/program/project effectiveness.
• Mines and researches secondary sources including, but not limited to, social media channels, consumer feedback channels, and industry/trend reports.
• Analyzes data and identifies trends related to consumer experience and variations across time periods, geographies, and customer segments.
• Assists in coordinating the flow of data/information between internal teams and external partners.

Establishes, monitors and reports on key performance indicators

• Drives business decisions based on the review of campaign performance and reporting analytics.
• Ensures performance indicators are established at project/campaign outset.
• Reports out to the business on current project/campaign success or effectiveness.

 Human Resource Management

• Works with leadership to determine staffing needs, design jobs, write/update job descriptions and allocate team members and assign/delegate duties accordingly.
• Recruits, interviews and selects highly talented and qualified team members for open positions.
• Trains, mentors, coaches, and develops team members, encouraging an appropriate level of independence supporting professional growth.
• Manages, establishes, delegates, communicates, monitors and reinforces team assignments, accountabilities, performance expectations and goals.
• Effectively manages change initiatives affecting team member organization and responsibilities.
• Provides ongoing feedback and recognition as well as periodic formal performance appraisals.
• Manages and collaborates with team members on their work, providing guidance, problem solving, insight, etc., to support their success.
• Communicates, supports and applies WFAA policies and procedures in collaboration with Human Resources and other management team members.
• Reviews and approves expense reports reinforcing the WFAA travel and expense policies.

Required Qualifications:

• Bachelor’s degree or equivalent experience.
• 10+ years’ experience in Marketing or related field.
• People management experience.
• Knowledge of marketing best practices, digital platforms and capabilities, brand value, and marketing strategies and tactics, including writing and developing marketing plans.
• Experience with direct-response marketing, digital-first marketing, and/or CRM systems.
• Superior project management skills.

Other Qualifications:

• Proficiency in Microsoft Office Suite, Salesforce Marketing Cloud, and database systems.

WFAA is committed to provide our employees with an environment that is inspiring, creative and respectful.  We offer competitive pay and an excellent benefits program, which includes a 10% 401k contribution after 1 year of service!