Director / Associate Director of Development – American Family Children’s Hospital

The Wisconsin Foundation and Alumni Association (WFAA)*, the private fundraising and alumni relations organization for the University of Wisconsin-Madison, is seeking a development professional to expand UW Health’s American Family Children’s Hospital team within the WFAA Wisconsin Medicine Advancement Group. The Associate Director of Development or Director of Development will be responsible for qualifying, cultivating and soliciting mid-level and major gift prospects for American Family Children’s Hospital (AFCH) and the Department of Pediatrics, UW School of Medicine and Public Health.  Join the AFCH Development team if you have a passion for helping sick kids and their families. Each day you’ll make a difference in the lives of our patients through the integral and inspiring work of healthcare philanthropy.


American Family Children’s Hospital is part of UW Health, one of the nation’s top health systems and offers the most advanced medical care directed by University of Wisconsin pediatricians and pediatric surgeons – all in a state-of-the-art, family-friendly facility with cozy amenities. Families get the best of both worlds at American Family Children’s Hospital. Children are our primary focus, but we also keep a close eye on moms, dads, brothers, sisters and grandparents. Our roots on the University of Wisconsin campus in Madison go back to 1920. That’s a full century of experts bringing the latest research advances in pediatric medicine to a child’s bedside. Many of these discoveries occurred on this very campus, including trailblazing treatments for children with cancer, cystic fibrosis and asthma. Additional information available at   


Who is WFAA?
The Wisconsin Foundation and Alumni Association is a private, nonprofit corporation that encourages individuals and organizations to make gifts to the university and to connect with the UW. In 2014, the UW Foundation merged with the Wisconsin Alumni Association® to better serve a growing population of UW alumni and donors. We believe that private support grows out of good relationships between campus leaders, faculty and program staff who need support, and the alumni and friends who want to invest in UW–Madison. We provide important engagement opportunities to link UW–Madison alumni to each other and to their alma mater, building a strong community of Badgers.


Diversity and Inclusion:

Just as the university community benefits from differing viewpoints, perspectives, and experiences, inclusion and diversity are imperative for the success of our mission. WFAA values people and the differences that they bring to the organization, and creates an environment in which all staff members and constituents feel respected and have opportunities to thrive.  

Primary Responsibilities

Major Gift Development

  • Develop objectives, priorities and strategies for major gift development related to capital campaigns, special programs, and ongoing fund raising in collaboration with dean/faculty/staff, WFAA vice president and colleagues.
  • Implement development strategies with assigned constituencies, managing a portfolio of prospects and donors in varying stages of involvement to advance them strategically through the development process.
  • Work with prospect management, WFAA research and development colleagues to identify and qualify a portfolio of major gift prospects from existing and potential donors.
  • Schedule and conduct initial assessment/exploratory meetings with prospects, following up with correspondence, phone calls and additional visits as appropriate to qualify prospect.
  • Plan and conduct visits/trips, events and other ongoing contact to build relationships with donors, effectively presenting the case for philanthropic support and explaining gift opportunities.
  • Develop and write major gift proposals, utilizing both current and planned gift opportunities to best meet donors’ needs, interests, and financial capabilities, including structuring complex or special gifts as appropriate.
  • Artfully ask for the right gift, at the right time, in the right way.
  • Collaborate with colleagues, discussing major donor prospects, sharing advice/information, and coordinating activity on shared prospects.
  • Coordinate development efforts with AFCH, working closely with providers and faculty to develop and implement strategies related to gift opportunities and optimizing campus involvement in the development process.

Donor Relations/Stewardship/ Recognition

  • Plan and implement recognition for donors, including writing thank you letters, making personal calls, arranging meetings, hosting events, etc.
  • Plan and implement ongoing communication and stewardship with donors.
  • Develop and maintain volunteer involvement, recruiting, organizing, staffing and training volunteers as needed to support fund raising activities and coordinating the involvement of deans, faculty and staff in organizing volunteers for unit activities.
  • Work in collaboration with affiliated boards and organizations, including the Community Around the Children’s Hospital (CATCH) board and membership program.
  • Participate in the external relations activities of UW Health and AFCH, attend sponsored events, etc., to solicit, encourage, increase the involvement of donors in activities.
  • Communicate, problem solve, and anticipate needs of hospital faculty and staff regarding accounting for donor created funds and serve as liaison between WFAA accounting department and campus staff.
  • Request data/reports from WFAA staff to meet needs of donors and hospital faculty and staff.
  • Serve as WFAA liaison with the college/school/program and other UW entities and friends/booster groups.


  • Make travel arrangements for self.
  • Write regular progress reports on prospect cultivation and solicitation, completing and filing thorough reports of all contacts in a timely manner.
  • Write scripts for promotional brochures, invitations, announcements and other written materials, in collaboration with the WFAA and UW Health marketing and communications staff.

Requirements and Qualifications

Required Qualifications:

  • Bachelor’s degree or equivalent professional work experience;
  • Experience and demonstrated success in fundraising or related activities;
  • Excellent oral, written, interpersonal, analytical and organizational skills required;
  • Ability to meet travel requirements (@25%).

Other Qualifications:

  • Post high school training, college degree, or equivalent preferred.
  • Ability to articulate the case for private support with sufficient effectiveness so that individuals understand the vision and strategy of the College and choose to invest in the vision;
  • Ability to work independently, in addition to as a member of an effective development team;


WFAA is committed to provide our employees with an environment that is inspiring, creative and respectful. We offer competitive pay and an excellent benefits program, which includes a 10% 401k contribution after 1 year of service!


The Wisconsin Foundation and Alumni Association is an Equal Opportunity Employer *The Wisconsin Foundation and Alumni Association is the “doing business as” name of the merged organization comprising the University of Wisconsin Foundation ( and the Wisconsin Alumni Association ( Its legal corporate name is registered as the University of Wisconsin Foundation.


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